Family Is The Most Significant Impact On My Life - 876 Words

Family is my everything. Family has shaped both my character and my identity; however, my sister has had the most significant impact on me. My sister, Jordan, and I grew up as any typical sisters would. We never saw eye to eye and fought over who borrowed whose shirt. That all changed the summer going into my freshman year of high school and her freshman year of college. Jordan’s dream college was Arizona State University and unfortunately we were still living in Colorado at the time. My family was in nowhere of a financial position to be sending her out of state. We were faced with the ultimatum of either moving to Arizona or sacrificing her college dream. The move to Arizona was mutually difficult for us. For the first time we were both in a vulnerable state of mind and it was essential to rely on each other for support. This situation taught me about the importance of sacrifice. I was a tenacious and selfish teenager who needed to learn what it meant to sacrifice for loved ones. That is something Jordan enlightened me on. That first year rapidly changed the dynamic of our sisterhood. She was no longer solely my sister; but, she was my ally, therapist, critic, teacher, and most of all best friend. Each year that I mature, I learn and strive to me more like my sister. She has influenced my identity even more than I would perceive possible. She has taught me to be strong. In the middle of high school, my parents had decided to get a divorce. This decision opened up an entireShow MoreRelatedOpen Letter1115 Words   |  5 Pagessuch a medium in order to make an impact, I am not surprised to learn that this may hinder more than help. This is not to vilify those involved or even take sides in an issue that honestly affects currently half a million people, but in the long run may impact millions. This is a letter to put a back story to those forgotten by the issue at hand, the student affected by a five week strike of Ontario Colleges. I am 25 years old, have been in post secondary prior to my latest education, and I have neverRead MoreMy Experience With Applied Psychology1380 Words   |  6 Pagesdaily life and the challenges that face us. I believe that applied psychology does no t represent a particular thing but rather a fluidness that flows in and out of our minds both consciously and unconsciously. The three life themes which most critically relate to my experience with applied psychology in my life include: college life, family life, and my challenges. These three critical areas indicate where I actively see applications of psychology in my life thus far. The theme of college life hasRead MoreDescriptive Essay About Pashtun1279 Words   |  6 Pages I have a place with Pashtun family. My dad and mom both are Afghan, and their entire age are Pashtun. Pashtun (also spelled Pushtun, Pakhtun, Pashtoon, Pathan) are a people who live in southeastern Afghanistan and the northwestern domain of Pakistan. They are one of the greatest ethnic social occasions in Afghanistan. There is no bona fide written history of the Pashtun in their own specific land. Pashtun are for the most part serene drifters (herders who move sometimes to find brushing land)Read MorePersonal Statement On Values And Goals984 Words   |  4 Pages1. In terms of values and goals it is important to know, my goals in this profession would be to impact the lives of others; as well as to be able to help or assist to the best of my abilities. Another goal I have is, to inspire or make in difference in some ones life. Although I am aware that I am not capable of changing or impacting every ones life whose path I cross, my goal is to try to achieve them. On the other hand, my values are similar to the values addressed in the book. For instance, â€Å"beingRead MoreThe Value Of How I Am Seen915 Words   |  4 Pageshas left my family as one of the only constants in my life. 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In the story, â€Å"Road Ends†,Read MoreTechnology, Social Media, And Education890 Words   |  4 PagesThe three most significant new developments in society during my lifetime thus far would be: technology, social media, and education. For my father, the three most significant new developments in society throughout his lifetime would be the Soviet/Afghan War, migration, and technology. In the past decade, technology has revolutionized the way humans in society today think, speak, work and communicate. With the rapid progression of technology, the world has become a smaller place; keeping in touchRead MoreLong Term Conditions ( Ltc ) Essay1596 Words   |  7 Pageslong-term or recurring condition that can have a significant impact on people’s lives† (National Health Committee NHC, 2007, p. 116). 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When implementedRead MoreEssay on The Unexpected Loss of a Family Member773 Words   |  4 PagesOur family was never close but we didn’t care. Nobody thought one day things might be different. All of that changed on September 20, 2014 when a hostile argument ended with the death of both my aunt and uncle. For years their marriage was falling apart. My aunt was very materialistic and wanted my cousins to have whatever they asked for but in reality my uncle knew it was impossible financially for them to achieve this. He would try to explain this to her but it usually le d to arguments where

Women Across Cultures Face Similar Forms Of Oppression

Women across cultures face similar forms of oppression in varying ways. The stories of Maxine Hong Kingston, Nicholas D. Kristof, Sheryl WuDunn, Banana Yoshimoto, and Chimamanda Ngozi Adichie bring awareness to these heartbreaking yet inspiring narratives of the lives of women outside of North America. While some of the works are fictional, there is still an air of realism that accentuates the general ideas conveyed in the individual narratives. Themes such as tradition, assimilation, racism, classism, education, and point of view in story-telling are present throughout these books. This allows readers to understand different systems of oppression on a global scale and can possibly inspire a form of altruism that can lead to philanthropic†¦show more content†¦Everything traditional in Kingston’s family were not acceptable in the United States. This presented a unique obstacle to Kingston and her family, having to preserve a culture while assimilating to another cultur e. Kingston’s mother, Brave Orchid, constantly used the term ghost. In reference to humans, she used the term to represent difference in a negative light. Often times, the American citizens were behaving in a way that was in opposition to her culture. On page 107, Brave expressed her desire to have all of her children and their families together at home and not be wandering ghosts. Perhaps, she is referring to the cultural differences between China and America. Whereas American culture is more individualistic, Chinese culture is more so collectivistic. Kingston detailed how her mother cut a part of her tongue. Initially, she believed that her mother did so to prevent her tongue from being ready. In Chinese culture, it is said that â€Å"a ready tongue is an evil† (Kingston, 1989, p. 164). However, when her and Brave discussed the matter, Brave stated that she cut her tongue so that she is able to easily speak other languages. Kingston was confused about why her mother would be contradictory to the age-old saying. Brave explained that things operated in a different manner in the United States. Again, she referred to the country as ghost to indicate a difference. On theShow MoreRelatedAnalysis Of The Poem The Tigers Aunt Jennifer s Tigers 1214 Words   |  5 PagesIn reference to the unjustified subordinate position of women in American society, Malala Yousafzai once meaningfully stated â€Å"We cannot all succeed when half of us are held back.† This idea of women being â€Å"held back† in society is explored in Adrienne Rich’s Aunt Jennifer’s Tigers. Specifically, the poet examines the marginalization of women in society through the clear juxtaposition of Aunt Jennifer’s desire to be powerful like the fearless tigers, and the reality of her life as the subject of subjugationRead MoreIndividual Liberty and The Bill 94 in Quebec, Canada1077 Words   |  5 Pages2002). All individuals have a right to be free and a right to decide how they want to live without interference from the state. (Columbia Encyclopedia, 2002). Muslim women have the right to freely cover their face without limitations or discrimination from state authority. Bill 94 would terminate the individual choice of Muslim women and interfere with their individual rights and liberty. Locke believes that the pursuit of happiness comes from co-operation (Columbia Encyclopedia, 2002). He explainsRead MorePrint Campaign Essay1521 Words   |  7 PagesThe ISHR, International Society for Human Rights, launched a series of print campaigns back in January of 2008 to advocate the rights of Muslim women in the Middle East. â€Å"Stop the oppression of women in the Islamic world† and â€Å"Some women need a change of view†. The ISHR is â€Å"an independent, non-governmental organisation dedicated to promoting and protecting human rights.† (Source: ISHR website 2017) The ISHR support defenders of human rights, underpi n human rights initiatives, as well as lead andRead MoreThe Double-Fold Oppression Of Intersectionality. The American1642 Words   |  7 PagesThe Double-Fold Oppression of Intersectionality The American nation has long served as a battlefield for whites and their social norms versus African Americans and their native cultures. Although successful in previous years in acquiring basic civil rights, the early 20th century signified the African American downfall as their white foes discovered a new source of perilous power. From the early to mid-1900s, white backlash increased with the passing of legislature to segregate blacks, most prominentlyRead MoreThe Bronx Of New York City990 Words   |  4 Pagespower movements which promoted black nationalism, liberation and empowerment as a response to systemic anti-black racism. This platform allowed many young black men to address and vocalize the issues that affected their communities due to systemic oppressions upheld by white hegemonic ideologies and institutions. Throughout this time, artist’s addressed issues of poverty, unemployment, wealth inequality -- essentially used as a critique of neoliberalism. It was not u ntil the corporate profitization ofRead MoreA Raisin In The Sun Archetypal Analysis1452 Words   |  6 Pagesparticular person, but can rather be an emotion that is universally felt by others that have encountered similar situations and in turn may result in those people forming the same mentality and character. Correspondingly, any piece of work can be approached through an archetypal analysis that enables one to gain insight into the conventional and universal experiences within the society of which that form of literature is based upon. These repeating and shared experiences are especially prevalent in theRead MoreIs Discrimination And Inequality Truly Equal? Is There1822 Words   |  8 Pagesdemonstrates the idea of levels of oppression. â€Å"In the 1960s and 1970s, African-American women activists confronted the puzzle of how their needs simply fell through the cracks of anti-racist social movements, feminism, and unions organizing for workers rights. Each of these social movements elevated one category of analysis and action above others, for example, race within the civil rights movement, or gender within feminism or class within the union movement.... Black women s use of intersectionalityRead MoreColonialism and Oppression in the African Diaspora Essay2014 Words   |  9 Pagesand Oppression in the African Diaspora The experiences of the women of the African diaspora are as diverse as the regions they have come to inhabit. Despite the variety in their local realities, African and African-descended women across the planet share in many common experiences. Wherever they have made their homes, these women tend to occupy inferior or marginalized positions within their societies. Whether in the United States, Europe, Latin America, or even Africa itself, black women mustRead MoreThe Impact Of Social Group Work On The Workplace1434 Words   |  6 Pagesunderstands what they are going through, this is where social group work could help. Social group work emerged after the first world war and started out as method committed to empowering individuals though the interaction of others going through similar situtions. While it emerged after the first world war Clara Kaiser (1959) explains that there is not actual birth date to social group work (citied in Glasser Mayadas, 1986). During the 1920’s group work posed 3 major strands; the individual growingRead MoreMy New Perception Of The World And Gender Studies Class Essay1751 Words   |  8 PagesI have never formally learned about the proper terminologies that define the systems of oppression that I experienced in my everyday life. I feel that this information was vital to me because now that I can properly identify these problems I have the tools necessary to fix them. I also learned that may of those themes are universal and the way that women in particular suffer is the same across various cultures. Considering the theories, novels lectures, class discussions , and presentations I can say

The Case Study of John-Free-Samples for Students-Myassignmenthelp.com

Question: Discuss about the Case Study of John. Answer: Past Medical History John is 45-year-old man who is living with his family. John was referred to the Monash Medical centre with the history of headache and muscle pain in the legs that he was forced to leave his job as a carpenter. Upon diagnosis, it was found that John was going through anxiety and depression that have worsened in the past few months. Mental Status Examination General description John is an English Carpenter who is has come with the problem of major muscular pain and has problems in sitting and while walking. He is well oriented and well perfuse. There was no abnormality found while looking at him. Mood and Affect He does not have any extreme mood while talking to him. However, he remained disturbed due to his pain in the muscles. Speech John articulated himself very clearly. He answered all the questions very clearly but in a slower rate. He has soft spoken man and was having some breathing problems while talking for a very long time. Perceptual disturbances John exhibits a normal perception. The symptoms of illusions, delusions, hallucinations, misinterpretation and passively phenomenon were not seen elicited in John. Thought Processes The thought process of John has decreased. It has also decreased the rate of the speech in him. He did not exhibit any formal form of thought disorder. He did not use or created his own word to express his feelings. No negative thought disorder was seen in John. However, John is very much disturbed and anxious about his health and feels restless while thinking about his health. He is very much guilty that he is unable to care of himself and finance his own medication. Cognition John is alert and oriented in terms of time and place. He is able to answer all the questions asked about his past and is able to recall every single incident. Judgement and Insights treatment However, when John was questioned about his condition, he accepted that he is ill and he requires treatment Case formulation Summary of presenting problems 80% blood clot in his left leg Persistent and worsened headache over a last 4 weeks Experienced non-epileptic tremors Symptoms of anxiety and irritability Acute depression Insomnia History of melancholy Fear of brain tumor Financial crisis and stress Main concern Major depressive disorder and anxiety is the main concern of the client. Predisposing factors John has a strong family history, which predisposes him to develop a mood disorder. According to Levinson et al. (2014),a large sample of people diagnosed with non-anxious control and general anxiety disorder showed the family history of the psychological problems. As per the behavioral genetics research, metal disorders are highly attributed to genetic factors. In the govern case study, Johns parental cousin Bipolar Affective Disorder and maternal cousin has anxiety. His older brother, Jeffrey has also suffered from panic and depression with admission at the clinic previously. His youngest brother, James is currently suffering from severe sleep deprivation due to being the new father of twins. Johns father suffered from Post-Traumatic Stress Disorder. Thus, it is evident that these genetic factors have cumulative influence on Johns psychological condition. Precipitating factors The precipitating factor in case of John is the financial dependence. He is financially not stable to fund the whole process of medications. Due to lack of financial independence, John started to have symptoms of anxiety and irritability. Anxiety and acute depression added to insomnia. (Cruwys et al. 2014). The history of drug and alcohol also precipitated his current condition. In addition, John has also suffered a lot of physical injuries. He suffered a spider bite that developed into cellulitis requiring IV antibiotics. He ruptured his anterior cruciate ligament while on the trampoline and had to undergo surgery. After debilitating pain from osteitis pubis he also had to undergo psychiatric consolation. John also carries the feeling of guilt as he was not able to save his co-worker. He had short term relationships with his two women in the past, which may add to his guilt. Other precipitating factors are One of his sons has a developmental difficulty that has been categorized as a sensory processing disorder with attention deficit disorder. John was treated for a depressive illness that emerged after his sons developmental difficulties. Increasing alcohol consumption of Johns wife Marie is the other cause of anxiety in John (Catarino et al. 2014). The stress due to workplace bullying and fatal accident led to multiple inpatient admissions. Thus, he is currently in need of social support of community. The lack of rationalized thoughts, anger, guilt, lack of personal hygiene, and lack of financial stability are the precipitating factors of John. These factors are manifested as escalating panic attacks and phobic responses to the workplace, pervasively low mood and neuro-vegetative symptoms. John has the fear of brain tumor is further adding to anxiety and depression These psychosocial stressors are responsible for the Major depressive disorder and anxiety in the patient (Song and Lindquist 2015). Perpetuating factors The major perpetuating factor is the financial strain which is allowing Johns depression to continue. It is the ongoing problem along with the debilitating pain from osteitis pubis it is also adding to stress. His sons developmental disability. Fear of brain tumor and wife;s increasing alcohol consumption are the perpetuating factors. The use of the antidepressant and antipsychotic medication and treatment process in condition where he is having financial crisis is increasing his depressive state (Swank et al. 2014). Protective factors The protective factors in case of John are having ECT that improved is condition, adequate family support to cope with illness, ongoing medications to improve his physical health. His perceptions, insight and judgments are good. As John is cooperative, he is suppose to recover soon provided he adheres to medication and interventions (Cuijpers et al. 2014). Care plan- Nursing interventions Nursing Diagnosis Planning/Outcome Nursing Intervention Rationale Discharge Depression Short term goal: 1. Strict adherence to medication 2. Express feelings atleast once daily Long term goal: 1. Express feelings of emotional state 2. Able to gain work function and maintain and job 1.Establish a therapeutic relationship with John through patient cantered care. The nurses should always maintain the therapeutic distance with the patients and exhibit their proper postures (Hockenberry and Wilson 2014). 2.Allow John to express feelings, expectations, concerns and fears- Nurses must have some sense of empathy towards their patients (Lehne and Rosenthal 2014). Nurses should motivate them to do activities that will improve their personal health and should train them to start to take care of themselves, when needed (Song and Lindquist 2015). 1.Arrange of group sessions and therapy among people with similar problems (Young and Skorga 2013) 2.Refer client to occupational therapy Ongoing relationship builds trust and may facilitate coping (Hans and Hiller 2013) Use of empathetic communication skills and by demonstrating sensitivity to clients problem, it becomes easy for the client to interpret the circumstances in better way (Thompson and McCabe 2012). Communication and discussion of feelings and thoughts help voicing of actual threats and immediate intervention (Pennebaker 2012). Acknowledging and empathizing promotes a supportive environment that enhances coping. Interacting with people other than nurse allows patent to gain better insight (Hans and Hiller 2013). Occupational therapy will help client to gain independent functioning by learning new skills to cope with personal and professional activities in daily basis (Muskett 2014). On discharge John will have better physical health due to medications and decrease in depression. Patient is expected to accept circumstances. Reduced depressive state is expected by regaining work function, improved communication skills and emotional confidence. Anxiety Short term goal: Decrease disturbed thoughts Long term goal: Resolve the problem in correct way and enhance the Self promoting behaviour of client and self motivation activities The nurses should interact with the patient with a very low and soft tone, refuse negative thoughts (Temel, and Kutlu 2015). Engage client in reflective practice such as writing journals (Varcarolis 2016). Set non repetitive routine for the client where he will encounter low responsibility to high responsibility tasks to be accomplished on daily basis. This can be followed by increasing the self motivating ability of client (Song and Lindquist 2015). Maintaing journal help the client to keep track of thoughts and source of anxiety (Kircanski et al. 2012) Taking responsibility will decrease anxiety and panic as the patient will gain confidence by fulfilling responsibilities. It will eliminate the feeling of hopelessness and improve self motivation (Thompson et al. 2012). The patient should self-motivate himself or herself thinking that life is worth living for. They should indulge in various forms of activities that will motivate them to do the work that are related to the self-motivation. It will help them gain confidence and prevent them from any sort of suicidal works (Lehne and Rosenthal 2014). On discharge time, John will have high self-esteem and better problem solving skills. The client will report reduced anxiety. The client will less fears once he learn to self motivate himself. References Catarino, F., Gilbert, P., McEwan, K. and Baio, R., 2014. Compassion motivations: Distinguishing submissive compassion from genuine compassion and its association with shame, submissive behavior, depression, anxiety and stress.Journal of Social and Clinical Psychology,33(5), pp.399-412. Cruwys, T., Haslam, S.A., Dingle, G.A., Haslam, C. and Jetten, J., 2014. Depression and social identity: An integrative review.Personality and Social Psychology Review,18(3), pp.215-238. Cuijpers, P., Sijbrandij, M., Koole, S.L., Andersson, G., Beekman, A.T. and Reynolds, C.F., 2014. Adding psychotherapy to antidepressant medication in depression and anxiety disorders: a meta?analysis.World Psychiatry,13(1), pp.56-67. Hans, E. and Hiller, W., 2013. A meta-analysis of nonrandomized effectiveness studies on outpatient cognitive behavioral therapy for adult anxiety disorders.Clinical Psychology Review,33(8), pp.954-964. Hockenberry, M.J. and Wilson, D., 2014.Wong's Nursing Care of Infants and Children-E-Book. Elsevier Health Sciences. Kircanski, K., Lieberman, M.D. and Craske, M.G., 2012. Feelings into words: contributions of language to exposure therapy.Psychological science,23(10), pp.1086-1091. Lehne, R.A. and Rosenthal, L., 2014.Pharmacology for Nursing Care-E-Book. Elsevier Health Sciences. Levinson, D.F., Mostafavi, S., Milaneschi, Y., Rivera, M., Ripke, S., Wray, N.R. and Sullivan, P.F., 2014. Genetic studies of major depressive disorder: Why are there no GWAS findings, and what can we do about it?.Biological psychiatry,76(7), p.510. Muskett, C., 2014. Trauma?informed care in inpatient mental health settings: A review of the literature.International journal of mental health nursing,23(1), pp.51-59. Pennebaker, J.W., 2012.Opening up: The healing power of expressing emotions. Guilford Press. Song, Y. and Lindquist, R., 2015. Effects of mindfulness-based stress reduction on depression, anxiety, stress and mindfulness in Korean nursing students.Nurse Education Today,35(1), pp.86-90. Swank, S., Harden, R., Bakshi, R. and Maletta, E., 2014. (224) Pain predicts depression in for-profit nursing home residents.The Journal of Pain,15(4), p.S32. Temel, M. and Kutlu, F.Y., 2015. Gordon's model applied to nursing care of people with depression.International nursing review,62(4), pp.563-572. Thompson, L. and McCabe, R., 2012. The effect of clinician-patient alliance and communication on treatment adherence in mental health care: a systematic review.BMC psychiatry,12(1), p.87. Varcarolis, E.M., 2016.Essentials of Psychiatric Mental Health Nursing-E-Book: A Communication Approach to Evidence-Based Care. Elsevier Health Sciences. Young, C.F. and Skorga, P., 2013. Collaborative care for depression and anxiety problems: Summaries of Nursing Care?Related Systematic Reviews from the Cochrane Library.International journal of evidence-based healthcare,11(4), pp.341-343.

Parable Of The Cave And Road Not Taken Essays - Platonism

Parable Of The Cave And Road Not Taken Taking the High Road "The unexamined life is not worth living," In The Apology, Socrates relates that the most important goal in life is the improvement of the soul. We should search others, our environment, and ourselves so that we may come to a better understanding of the world. The Parable of the Cave tells of the journey that Socrates was trying to relate, in that each person is faced with different realities as we travel to try and reach "the intellectual world." This journey of enlightenment draws close parallels to another piece of literature by Robert Frost. In his poem "The Road Not Taken," he describes how he felt as he came upon the fork in the road and chose to take the road less traveled "and that has made all the difference." The use of life as a journey is nothing new to literature, but with Plato and Frost both show that this journey is not easy and there are many choices along the way that we must make that will determine the quality of the life we will lead. The main factor that drew me to the Parable of the Cave was the way it described our journey through life. It begins by telling us that the reality we initially see when we are chained down in the cave is nothing more than an illusion. This is true in my own life in that I was told by my parents what was right and what was wrong without questioning the reason behind it. They kept a chain of sorts around me so that I was not harmed by all of the realities of the world at once, but rather gradually introduced to them as I grew up. As we are released from bondage, our reality is immediately changed. When we first look toward the light we "will suffer sharp pains;" as we try to adjust to this new reality that is suddenly thrown upon us. The bondage that we experienced in the beginning is no longer there and the full weight of the world is pressed down on us without the help of others and now responsibility for our own actions becomes the controlling factor in our life. The light that first shocked us into reality now causes you to come to a crossroads in life. Looking directly at the light will cause some pain and suffering, but offers a "clearer vision" or "turn away and take refuge in the objects of vision which he can see" and return to the reality of which he was accustomed, but is only an illusion. Many people are scared to face reality and would rather turn back to the shelter that they are comfortable with. Independence and freedom are things these people could live without, so long as they had someone to lead them. Unfortunately, the majority of people fall into this category. They become sheep and require a shepherd to guide them through their lives. The others who can overcome the blinding light are able to ask of themselves what they are trying to accomplish in their lifetime. They may make mistakes along the way, but because they had the strength to try, are able to learn from those mistakes and become more intelligent as they age. Those that never leave the depths of the cave remain in an illusion. "Ignorance is bliss," and these people never want to have to struggle with their lives, but would rather remain without the responsibility the new knowledge would bring them if they were to walk towards the light. The light allows us to see things more clearly and this is the goal that we are trying to reach in our lifetime, but are almost assured of failing. Why then should you constantly fight toward this goal over adversity and hardship only to fail in the end? The journey is the most important part of the trip, not the destination. The things learned along the way will make your life more fulfilling and enjoyable. The Parable of the Cave shows how this journey can be related to our own lives and the struggles we face throughout our lifetime. The journey talked of in The Parable of the Cave has many parallels with the poem by Robert Frost entitled "The Road Not Taken." The last line of the poem reads, "I took the road not taken and that has made all the difference." The road usually taken is the easy

Honda The Dependability Car free essay sample

This paper examines the reasons why Honda has been a best-selling car in the U.S. on a constant basis. This paper presents a discussion about the reliability of Honda vehicles. The author argues that Honda is the most dependable car on the market, looking at how the car became a best-seller, consumer satisfaction, affordability, its proven track record, and low maintenance needs. There are many things that make the Honda vehicle the most dependable car on the road. When they first came on the market they were so popular there were waiting lists that could take months to get through and receive a vehicle. Almost three decades later the Honda has held its appeal. One of the reasons the Honda is so popular is the dependability that it offers.

Problems with an English-medium Education

Problems with an English-medium Education Free Online Research Papers To what extent is English-medium education the solution or the problem in settings where English is not the dominant language of the pupils’ homes or local communities? Unfortunately, this is not a question I am going to be able to give one clear, definitive answer to as I believe that English-medium education can be both a problem, and a solution in situations where English is not the dominant language. On the one hand we have cases such as the one that can be seen in the state of Karnataka in India, where English-medium education has been replaced by one of the local languages, Kannada, a sensible decision many would say, but not when you consider that most of the urban areas in the State are multilingual, with people whose mother-tongues are Kannada, Tamil, Marathi, Malayalam, Punjabi, Gujarati, Sindhi, Bengali, and many more (Resource and Reference Materials, p.81), so here, it could be argued, that one combining language, such as English, should be used that would be of benefit to all as a lingua franca. Then on the other hand you have Kathleen Heugh’s argument that without a full understanding of their mother-tongue children will strugg le to fully understand what they are being taught, and that English-medium education should not begin until the children have received at least 6-8 years of mother-tongue education to avoid any such problems of comprehension (Learning English, pp.181-88) In relation to Heugh’s argument I believe low levels of competence could exist where bilingual education is introduced too early, as children are often reluctant to question meanings of words for fear of revealing their ignorance in a subject, and in so doing facing ridicule from other students. Children can also struggle when having to concentrate on not only the message in say, a geography lesson, but also the medium when that lesson is taught in a second language such as English. Subjects such as geography, mathematics, and history should therefore logically be taught in the classes mother-tongue to allow the content to be more readily accessible, and to prevent the slowing down of the progress of the whole class, at least until the children are capable of comprehending the language they are being taught in. Heugh conducted a study of English and colonial language education in South Africa, a country that had adopted English through linguistic imperialism towards the end of the nineteenth century. Heugh found that up until 1975, African children had received eight years of mother-tongue education, followed by a switch in secondary school to joint Afrikaans and English-medium education. The school leaving pass rate had improved from 43.5 per cent in 1955 to 83.7 per cent in 1976, figures that justify my belief that a monolingual education system throughout the child’s formative years of schooling is the correct course to take; however, this was to change dramatically with the introduction of only four years of mother-tongue education after the student led rebellions in Soweto of 1976. Within a few years it had become noticeable that academic performances had dropped dramatically, and that teachers responsible for students in grades 5-8 were not sufficiently competent enough in Engl ish to deal with the switch. English-medium education was proving a problem here for both students and teachers alike with its earlier introduction into the curriculum. John Rogers, a senior lecturer at the English Language Institute in Victoria, New Zealand, backs up these findings in his article ‘The world for sick proper’ (1990), as he claims ‘.that if the aim really is access to educational opportunity, progress is more likely to be achieved by education in local languages. [and that] despite the enormous resources it diverts from other educational development possibilities, it actually achieves very little’ [Learning English, pp.212-13]. We only need look at another example of an early stage introduction of the English-medium in to the curriculum in Malawi to see its failings. Here, through lack of resources and funding, classes can often reach sizes of over a hundred children, and choral chanting then becomes the method of education where children will merely repeat en masse after their teacher, and, although giving students the ability to practice their pronunciation, it allows for no form of correction for the individuals whose errors will go undetected. The students in these situations are being positioned as passive recipients of the language and not given the chance to engage with each other, therefore severely limiting their ability to converse fluently through the medium of English. Again then, one must question how much of the message of the lesson they are taking in as they concentrate more on the medium of English than the actual subject matter. We do not have to look as far as India though to see where an English-medium only education system may soon be a major socio-political issue, and that is within the UK. Without considering the increasing linguistic diversity of the UK’s population, partly through immigration, we may soon find ourselves in a situation very similar to the one in South Africa, where many children are failing to grasp the basics due to a fundamental lack of understanding in the language they are being taught in. Figures show that some 10 per cent of school students have English as a second language, whilst the figures in London are even higher, standing at nearer 30 per cent (Monaghan, 2007, p176). So where, if anywhere, can an English-medium education system be of an advantage to students?.. Bangalore, capitol city of the State of Karnataka in India, as I’ve already mentioned in my opening statement, is a state divided by many languages, but with one common denominator amongst them all, English. Activists in Karnataka, throughout the late 1970’s and early 1980’s argued as to which should be the language of education and state, with the outcome being that it should be Kannada, a language spoken by around only a third of the State, but this unfortunately was not the wishes of many of the people, merely activists in positions of power. English has become an international language, a language of business and education, and the people of the regions appreciate that fact, realising for their children to have any chance of obtaining positions of power in business and industry they must be able to speak English. One such child, a young girl named Ranika, attends Bishop Cotton School, where from the age of 5 the medium throughout the school is English only, and it is her father who believes that â€Å"If you really want to become a world citizen. they have to learn the English language.. whether it’s in science, arts, or in business.† [An English Education, DVD2, 00:01:20]. Children in the state of Karnataka have learned to converse in several languages, and seem to have done so with relative ease as we see with the example of Thara, a young girl who attends Government Girls High School, who, by her own admission, can quite happily talk to neighbours and friends in Hindi, English, Guajarati or Tamil [An English Education, DVD2]. Thara sees it as a good thing to be able to speak to others through the medium of English when they are not able to understand her mother tongue of Kannada. Activists such as M. Chidananda Murthy argue however, that to learn through the medium of English would be to lose ones culture and heritage [ibid], but even here parents disagree strongly with this argument as it’s claimed that if they have their own influences on their children and the ways in which they are raised, then there should be no fear of westernisation, and that both the English language and their Indian heritage can coexist comfortably side by side. Again we only need to look within our own shores to see where this particular issue could be raised though, with many fearing a loss of local customs and heritage through the teaching of a standardised form of English which does not reflect local dialects and accents. Annamalai (1986) claimed that ‘ English helps maintain divisions and hierarchies within a country’ [Learning English, p.212], but if anything, within the UK I believe it has the opposite effect, breaking down the prejudices of economic backgr ounds, ethnicity, or nationality, as here we are all taught a standardised English, so can all converse without fear of a lack of understanding or ridicule, regardless of our place of birth or heritage. Britain has become a multi-cultural society, and for us to all co-exist comfortably together then the most obvious solution seems to be for us to all be able to converse fluently in the same language, and this is only possible if we are all taught through the medium of English. English-medium education can therefore not be seen with one blanket ideal, and every situation must be investigated and considered on its own merits before deciding whether the medium is indeed the solution or the problem for students whose dominant language is not English. Graddol argues that although the charge of cultural imperialism has still not gone away, English must be seen as a global language used for a range of purposes by non-English speaking countries (Graddol, 2006, p101), but at the same time we must not let it become an executioner bringing death to any languages it comes into contact with. This unfortunately, is why I have struggled to come to one conclusion as to whether English-medium education is the solution or the problem, as I can see the benefits of one all encompassing international language, but would hate to think that to have it would mean the death of so many colourful and interesting other languages, and the disadvantages that would come with not being a ble to speak it. Bibliography Mercer, N., Swann, J., Mayor, B. (eds) (2007), Learning English, Abingdon, Routledge The Open University (2009), Resource and Reference Materials U211(2007) DVD ROM 2, Exploring the English Language, OU, DVD00222 Research Papers on Problems with an English-medium EducationStandardized TestingComparison: Letter from Birmingham and CritoQuebec and CanadaInfluences of Socio-Economic Status of Married MalesHip-Hop is Art19 Century Society: A Deeply Divided EraBringing Democracy to AfricaPersonal Experience with Teen PregnancyPETSTEL analysis of IndiaResearch Process Part One

Fmcg Essay Example | Topics and Well Written Essays - 250 words

Fmcg - Essay Example Avon as a band in general has seen its brand value collapse as its market performance has tanked in recent years, leading to a corrosion in the overall prestige and desirability of the company and its products (Kowitt 2012). There are many things that contributed to the failure of the brand and many of its products, among them failure in strategy and in marketing, and in terms of being able to adopt and execute on a comprehensive social media strategy. As late as 2012 it did not have an effective strategy to leverage the strengths of social media platforms such as Facebook and Twitter, as well as other online media tools such as blogs. This is part of a bigger problem with regard to making the Avon brand relevant to consumers in general. This is true in the United Kingdom and in many other key markets in the West as well. With Avon’s product, the key sales channel had been direct sales, and in the age of the Internet and social media, the company has failed to make its direct selling model relevant. While there are no breakdowns of sales for the Goddess Eau de Parfum sales, it is clear that its many negative reviews puts it at the bottom in terms of sales performance for individual products (Glazer 2012; Carrillo 2014). Botanicals (2014). Natural Moisturizers: nourishing face moisturizer: rose and camella. Botanicals.co.uk. [online]. Available at: http://www.botanicals.co.uk/natural-moisturisers/ [accessed 10/12/2014]. Carrillo, S. (2014). 11 Best Avon Products- and the 4 Worst: No. 4: Avon Goddess Eau de Parfum Spray, $22.50. TotalBeauty.com [online]. Available at: http://www.totalbeauty.com/content/gallery/p-best-worst-avon/p33782/page2 [accessed 10/12/2014]. Glazer, E. (2012). Avon is Late to the Social Media’s Party. Wall Street Journal [online]. Available at: http://www.wsj.com/articles/SB10001424052702303978104577360182622655056 [accessed 10/12/2014]. Procter & Gamble (2014). BB & C Cream: Regenerist CC Cream Light. Olay.co.uk

Essay of leotard in spanish Example | Topics and Well Written Essays - 500 words

Of leotard in spanish - Essay Example conozca una persona ya que esta en una posicion de poder alla. Lyotard es una persona influencial en terminos de haber influido los filosofos que querian tratar de examinar sus teorias. El postmodernismo de Lyotard es un gran tema en la linea de filosofos que filosofizaban sobre el postmodernismo. Lyotard es conocido por su influencia en haber influido no solamente el discurso de la ciencia. Tambien es conocido por su conocimiento del postmodernismo en las otras materias de las matematicas y tambien en los artes liberales. Todas estas areas se han desarrollados por la manera de la influencia que tenia Jean Francois Lyotard. Su contribuido a estas tres areas se ha revolucionado la manera en que vemos la materia de la filosofia. Tambien vemos a la materia del postmodernismo diferentemente tambien. Sin embargo, el modo en que el se ha contribuido a la materia de la filosofia no tiene precio. Gracias a el, tenemos una definicion funcional del postmodernismo como relata a las disciplinas de la ciencia, las matematicas, y los artes liberales.

Retail Failure of Tesco Essay Example | Topics and Well Written Essays - 2500 words

Retail Failure of Tesco - Essay Example The present research has identified that the Tesco management employs the marketing concepts. Pricing is one marketing concept. Promotion is another viable concept. Product quality is a necessary product concept. The place is an important marketing concept. Further, Tesco management institutes the complicated management functions. Controlling is one of the functions. Organizing is another management function. Staffing is a third management function. Planning is the fourth management function. Directing is the last management function. Furthermore, the first United States branch was set up during 2007. The branches are strategically located in California. With the huge population in California, The United States Tesco branch investment was estimated at around  £250 million during the 2007 groundbreaking operations. The company is expected to fund additional  £250 million during the 2008 and future years. Additionally, the additional yearly investments are pegged to set up branches in other major cities in the United States. Tesco’ Chief Operating Officer Terry Leahy mentioned that â€Å"the investment in the Tesco United States is another leg in the Tesco United Kingdom’s expansion into internationally lucrative nations.† The Chief Operating Officer enthusiastically claims that the United States expansion is very bold and profitable venture. The officer is correct for the United States is one of the biggest economies in the world. With a nation of the huge number of prospective customers, the Tesco United States branch is expected to play a significant role in augmenting the revenues generated by the Tesco home office branches located in the United Kingdom. Additionally, the company planned to set up an estimated 1,000 Tesco United States branches starting in 2007, where the initial branch was established in California. During 2008, the company targeted the setting of an additional 200 Tesco United States branches during 2008 alone.

The emergence of the internet marketing

The emergence of the internet marketing A new field of marketing called Internet marketing has emerged with the increasing number of people online. Companies are finding it increasingly difficult to maintain pace with the demands of numerous visitors of their web sites. With the growing traffic on the internet, now almost every company is involved in internet marketing. Internet marketing is much more than just having a nice web site. It encompasses each and everything that a business does to promote itself. The ways of conducting business have now changed due to access to information from any corner of the world in an affordable and easy manner. Today internet has replaced television, phone systems and newspapers bringing about an improvement in the lifestyle of the people across the globe. Offering 50,000 different products in a virtual store is very simple and easy; however this cannot exist in any physical departmental store. Internet has brought along with it real-time access, full connectivity and a simple unique int erface given by web browsers. This entire evolution has created a new environment for conducting business processes, establishing and maintaining business relations. This new wave in marketing has created an entire set of trends which companies need to look at and incorporate if they want to sustain their business. New value needs to be added at each and every stage of the business cycle. Ideas ripe for organizations to pluck and make their own, thus demonstrating that We are still here and better than ever! There is a vast pool of opportunities out there which needs to be exploited. MARKETING TRENDS TO WATCH! Value.Value.Value. The most apt word today is value. Actions that generate an enhanced customer relationship are created by the conversion of key information and knowledge. Organizations need to figure out their value. They need to fit themselves in each of the circles shown aside. The intersection of these is its value proposition. This needs to be placed in front of people over and over again. For e.g., the humanitarian organization CARE, for many years positioned itself as working to eliminate poverty. However many organizations were competing for this. It is a marketplace since the competition is for getting donors. CARE then changed its focus to plight of girls and women with the understanding that this class suffers more from poverty and till date markets this distinction in order to be heard. Online Reputation Management Organizations need to spend an equivalent amount of effort in managing the online brands as in maintaining the physical ones. The flow of messages is no longer controllable with the increasing number of user generated content in the form of blogs and online forums. It is thus essential to masquerade behind the scenes and influence, correct as well as add to th conversations. There are a number of cheap aggregator tools like Google alerts which help to get a daily digest via which the companies can be a part of the conversations. Video Marketing Many organizations have greatly reduced advertising budgets due to the different cost equations. In this scenario video marketing is gaining increasing importance. For e.g. a self styled makeup maven, Lauren Luke, started selling cosmetics by putting videos on YouTube. The videos have over fifty million views and her channel has more than 250000 subscribers. Next in line is the interactive video technology, through which visitors can be taken to the related content by clicking on elements in the video. Value-Added Content By pushing content onto customers businesses are now finding ways to enhance the customer experience. In order to push circulation Amazon has if you like enhancement to its catalogs. Customers continuously try to find that hidden aspect which makes him happy and visit again for purchases. Connecting with Mobile Marketing There are now more than 2.4 billion mobile phone subscribers in the world. Mobile marketing is now becoming a way to attract customers by building a one stop shop for email, photos and other digital services. It is therefore necessary for web sites to easily be able to navigate in mobile browser. Basically specific applications need to be developed to enhance the presence on customer devices by giving notices via phone. The Art of Being Real In a recent poll by AdweekMedia 78 percent respondents said that a celebrity in an advertisement does not affect them in any way. This means that now a days people are on a look for real evidence. It is a trust economy in which people who speak from the heart are believed. For e.g. Doves campaign which features real women using the beauty products was a breakthrough success. A rise of 700 percent in sales of Dove was reported in America. A Deeper Shade of Green Organizations are judged on their practices in the global community. It is now essential to talk green and to deliver on the green. The market research company, Aberdeen Group, reported that customer loyalty is driven up by 36 percent with modest green initiatives. It may rise to as high as 69 percent in some cases. In order to address this topic to teenagers, Worthington Libraries, selected a green theme for its summer reading club online. Death of Email My Info Quest is a text messaging service which a consortium of international libraries has developed which provides live reference services for public. The answers are given to the users from a worldwide network of professionals. In this way the customers are served as and when they expect due to the link between online and mobile functionality. Micromarketing Based on the differences in the customer groups marketing has now become nearly exclusively segmented. Online marketing needs to focus even on this aspect. In a study of its customers a national car wash company found that the customers fall into six different groups. Some young women prefer a car wash based on price whereas some other wealthy male segments prefer a car wash weekly at any given high price. The company has kept a record of email addresses of all its customers, thus offering the right promotional products to the right cluster and motivates behavior. Value of Design A design executes a brand through every touchpoint. Customers need to be provided with a familiar and branded experience. The use of themes, templates, stylish fonts, consistent colours develops a brand within the minds of customers who then recognize the brand easily generating a recall. Speed It is a fast moving world and people are in a constant hurry. The customers now want it fast and easy. Online customers want their results in a moments time without waiting longer on the website. Thus it is necessary that service delivery is streamlined and customers are given what they ask instantly. Emotional Connection Marketing today is all about making an emotional connection that establishes a relevance to customers. Organizations need to cement the emotional and personal connection. HOW DO YOU PLAN TO MAKE MONEY? CHOOSING A BUSINESS MODELà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. In simplest terms, a business model is a plan that an organization uses to generate income. It is a combination of many factors like the potential market or niche and how does the organization plan to reach it, the value proposition and other elements which are essential to sustain business in the long run. The company may have many marketing choices at its disposal but it needs to keep the abilities and costs associated with each marketing effort in mind. PPC (Pay Per Click) Business Model Using the PPC model organizations can advertise the product or service in the search engines (Google, Yahoo! and MSN) themselves. Organizations bid on keywords related to their business and pay for advertising only when a user clicks on the ad and visits the site. The ad is triggered when a user types in a search query which matches the keywords that were bided on. The marketer who bids the highest gets his ad displayed somewhere on top of the search results provided by the engine. In this way the company has complete control over when and where the ads are displayed. Depending upon the time of the day the ads can even be turned on or off. The geographic locations wherein the ads will be run can also be decided by the marketer. In relation to the competitors the ad position is determined by: maximum cost per click (CPC) multiplied by click-through rate. It is only when somebody actually clicks on the ad that the search engine gets paid. In this way the top position needs to be earned by writing ads that tempt searchers to click on it and explore the site. PPC is a good fit for marketers if they :  · Like to work with huge amounts of keyword information.  · Are willing to invest the time needed to do daily research and updates to accounts.  · Have more money than time and are willing to spend money to make money.  · Like working with statistics.  · Like analyzing (and reanalyzing) results.  · Know how to write small classified ads.  · Have an advertising budget of at least $100 per month, per campaign. SEO (Search Engine Optimization) Business Model Organizations get their site indexed and ranked in natural search results for search terms that are related to the business or certain keywords. For example, when someone searches a term-schools or restaurants , on Google, the Web sites that pop up first are determined by SEO. The search engines fixed algorithms determine these results and rankings. In such a type of a natural environment the owners do not have much control as to when and where the site will be displayed as in the PPC model. There is thus no cost associated with this model. The only resource required is time. The sites that rank among the top generally have strong inbound links and good content. This amounts for a lot of free traffic. A few things to keep in mind while building up the site:  · Put the keywords in the title of the page, as well in the file name if possible.  · The domain name should consist of the keyword.  · Write articles and web copy with the appropriate keywords in mind (and only a few keywords per article or web page). SEO is a good fit for marketers if they:  · Like to research a topic in depth.  · Enjoy writing content a lot of content!  · Can be patient and have time to wait for traffic (and profits) to increase. Have a limited budget.  · Enjoy spending most of the time on one site to consistently track SEO status and make changes to increase visibility.  · Enjoy doing keyword research and writing content based on just a few keywords at a time.  · Just like to make sales and dont really care where they come from (natural search result sales can be hard to track). Content Business Model In this kind of model the emphasis is on writing articles with a particular keyword or phrases. Within the article, links are provided to the merchants products. Articles may be in the form of press releases, product reviews, personal recommendations, informative content or original fresh content. Good content automatically raises the page rank since it gets linked to more often. Also penalization can be avoided if the content is original and not copied from some other sites. Interesting articles attract more traffic and lead to increased sales. The content should be updated, relevant and act as a valued information source. Visitors should enjoy reading the article and it is the articles content that should give them every reason to visit the website where the organization can market its product. The content model is a good fit if for marketers if they :  · Like to research a topic in depth.  · Enjoy writing content a lot of content!  · Can be patient and have time to wait for traffic (and profits) to increase.  · Have a limited budget.  · Enjoy spending most of time on one site/topic and have time to devote to content development each week.  · Enjoy doing keyword research and writing content based on just a few keywords at a time.  · Like to make changes to a site by consistently adding many pages of content.  · Enjoy setting up tracking links so you can find out where you sales are coming from.  · Like to manage large sites with possibly thousands of pages.  · Enjoy making sales for years to come from articles written in the past. Whichever business model the organization chooses the pay off for the strategy comes only when full time and commitment is devoted to it. Paid vs. Free Content In a survey conducted by A.C.Nielsen across 52 countries comprising 27,000 consumers, 85% prefer that free content remain free. The online content that consumers are willing to pay for includes generally those that they pay for offline and which is produced at a high cost. This includes music, movies, games and some other television shows. On the other hand they refuse to pay for user generated material like blogs and videos. Before they chip in an amount, Online users need the fulfillment of certain criteria by the content produced. 78% of participants believe if they already subscribe to a newspaper, magazine, radio or television service, they should be able to use its online content for free. 71% of global consumers say online content of any kind will have to be considerably better than what is currently free before they will pay for it. Nearly eight out of every ten (79%) would no longer use a website that charges them, presuming they can find the same information at no cost. As a group, they are ambivalent about whether the quality of online content would suffer if companies could not charge for it 34% think so while 30% do not; and the remaining 36% have no firm opinion. à ¢Ã¢â€š ¬Ã‚ ¢ But they are far more united (62%) in their conviction that once they purchase content, it should be theirs to copy or share with whomever they want. Organizations are now experimenting with different payment models, like micropayments, full service subscriptions to individual transactions. Regardless of what they offer and choose, organizations will continue advertising and along with paid content visitors will have still see ads. 64% believe that if they are paying for online content then there should be no ads. On the other hand 47% are ready to accept greater advertising to subsidize free content. There is no consensus on this subject till date and in the near future online visitors and consumers will make their decisions based on the value of the online content. CONNECT AND PROMOTE SOCIAL MEDIA CHANGING THE FACE OF ONLINE MARKETING The advent of social media has drastically changed online marketing. Now a days organizations devote an entire department to social media. Every campaign on social media is tailored to the needs of the company. A dance company will promote itself through videos posted on YouTube; on the other hand a business minded outlet like LinkedIn may be chosen by a corporation trying to promote itself to different companies. A connection is established between organizations, businesses and people due to the ability to send friend requests, post comments and join networks. All this form a part of continuous extensive user interaction. People want to connect with real people. The information online spreads at a very fast rate. One just needs to re-tweet on twitter, or suggest a Facebook page or forward an email to friends and family. All this is driving a big change in the way brand marketing works. New ideas have been inspired on the relationship between paid and earned media and their impact on the brand. Marketers are moving from a broadcast-based marketing relationship with consumers to a relationship that more explicitly considers how traditional paid media drives earned media-where consumers directly engage with the marketing messages and pass them along to their friends. Earned media Earlier earned media was looked upon as the number of times a brand was mentioned in the newspapers or tv programs. Today however these are not the only form of earned distribution. Today it is the consumer who endorses the brand to his online friends. In such a scenario, tools like organic impressions by Facebook and other options provided by social media networks are exploited to send across the brand message. Hybrid options of paid and earned media are now being used by publishers to create a greater impact. Thus unlike the traditional approach where there was a chance of the brand message degrading by the word of mouth, the brand now directly interacts with the consumer. When it comes to making decisions related to purchasing consumers rely on friends more than anyone else. This provides for a vast pool of opportunities in the growing variety of social media outlets. Encouraging Brand Advocates In advertising there is a constant need to create and encourage brand advocates. It is these advocates who are brand loyal and have an influence on the purchasing decisions of others. This is achieved on Facebook via social ads. When an ad is served to a user the names of the users friends who are fans of that brand are contained in the ad unit. The effectiveness of advertisements is actually positively affected by such lightweight forms of endorsements. Organic Exposure The ability to create earned media using an ad campaign is the main point of attraction to social media for marketers. The newsfeed stories on facebook is one such example of earned media. These stories termed as organic impressions are sent out to friends of users who involve with ads on Facebook. The ad recall was increased by 10% due to exposure to a homepage ad. Also the brand awareness was increased by 4% on an average. (Source: Survey conducted by A.C.Nielsen) How Organic Frequency Drives Impact A number of exposures to the same message still increase the recall. It shows the strong ability of organic impressions to impact the consumers over a long duration for absorbing the messages. This beats the traditional form of advertising. Earned Media Engagement and Reach Interesting homepage impressions must be developed to maximize the reach of earned media. A strong relationship is observed between the number of impressions and engagement rate of an ad campaign because the impressions are generated via interactions with ad unit which are posted as stories in users friends feeds. The problem of the impressions being tough to scale and marketers trying to reach a lot of people needs to be appropriately addressed. Types of Media on FB Concept of Earned Media Brands as Communities on Social Media The social media sites enable organizations to form product groups and fan pages. In this way opinion form brand enthusiast can be seeked. However what does a company do to attract a new pool of customers? A site called Gather.com allows organizations to gain access to people who have not yet experienced the brand offered. This website links people with similar interests rather than with friends or known people. It attracts 8.1 million visitors every month. Feedbacks are also provided regularly to members friends. In this way the site has become an important spot for marketers introducing new products. Badges and Publicity Engaging Users A location based social network site called Foursquare rewards the users with different types of virtual badges for using the service on their cell phones from various destinations. These are like virtual awards that the users earn. For example, a jetsetter badge is earned by a user if he uses Foursquare at five different airports. Reinforcement of a particular kind of behavior i.e. checking in as many times as possible, is the idea behind this. Till date over one million badges have been awarded to more than 5,00,000 users. New badges are introduced every now and then to avoid boredome and badge fatigue. It creates excitement among the users as well as an environment of positive reinforcement. The more one plays, the more one wins! FINALLY: IS YOUR MARKETING INVESTMENT DELIVERING THE EXPECTED RESULTS? MARKETING ROI With the increasing competition and customers becoming more and more price conscious, it becomes essential for marketers to ensure that they are maximizing the returns. For every rupee spent on marketing, the amount of sales achieved need to be known. Resources should be allocated to those activities which help achieve higher sales. Also the focus of marketing investment should be on campaigns that create the greatest halo effect i.e. the extent to which one brands marketing activity positively influences sales of other brands in the portfolio. The ones which have a positive impact on sales should be invested in further. The method for achieving results will differ across a brands portfolio. A tailored strategy is required for each brand and product since each has a different personality and target audience. CONCLUSION: The Wide World of Internet Marketing For someone entering the field of Internet marketing, the opportunities are vast. Most marketing professionals have a bachelors degree in some area of communication, such as advertising, marketing, or English. You can get very specialized. Desmet says. You could work for basically any company because these days almost every business has a marketing department. Sports teams need marketing departments to keep their image and brand in the public eye. Hospitals use marketing to create awareness of their achievements and support for their communitys needs. All businesses need to promote themselves, so theres a marketing position out there to suit nearly any interest. For those having difficulty picking just one specialty, there are marketing firms that work with clients across a number of industries. The foundation for [marketing] is that you have to be an excellent communicator, whatever your specialty may be, Desmet says. Marketing for the most part requires a creative approach. You always have to be coming up with fresh ideas.

Racing Neighbors Cause Crashing Communities Essay

Many neighborhoods face serious community problems because of certain factors and they have a certain effect on the people living in the communities. I live around a community where there are a lot of car street races which happen on a regular basis and it creates major chaos over the weekends. Seems like it is not a major issue, however, these street races cause major trouble to all the neighbors as it creates noise, causes accidents, creates trouble for all the stores around, for people travelling at night and so on. Every weekend, a specific parking lot in the town of Farmingdale is filled with Hot Rods, college students, high school students and even adults, not to mention, cops too. This is a huge parking lot outside a mall which has plenty of room for cars and is connected to a highway-route 110. It is the main attraction for guys and girls with hot rods. I heard a lot of stories about this location and about the races taking place there every weekend so I decided to take a look for myself before I could believe any of this. One night, I made a trip to this famous parking lot! At first, when I got to the parking lot, all I saw was a few random cars parked with some guys standing around them and talking to each other in groups. I parked my car there and stopped to watch what happens. I was extremely curious because I had only heard of these kind of scenes in movies and never thought it would be the reality. A little after 11pm, a group of cars came into the parking lot with extremely loud exhaust pipes and loud music. As they revved up the engines my adrenaline started pumping. I could not believe what my eyes saw. A large number of cars drove in and parked there. There were people of all different age groups coming in from high school students, to college students and even elderly men around the age of forty who wanted to show off their hot rods. Soon after, some drivers including female drives took their cars out into the driveway and started drifting and performing rolling burnouts to get the crowd excited. I stepped out of my car and stood there to watc h. These people were enjoying themselves with loud music, alcohol, dancing with girls and screaming and shouting. I was shocked when a few high school kids approached me to ask me  about my car because these kids were 9th graders who had sneaked out of their houses at midnight with their parents cars for these races. After around half an hour, a group of cars revved up their engines and started moving towards route 110 so I decided to follow. Once we got onto route 110 they start driving like crazy people over speeding and cutting lanes and eventually turned onto a street off route 110. This lane was completely isolated and there were barely any cars parked there so they lined up their cars there and made a roadblock at the two ends of the lane and started having drag races which made a lot of sound and obviously called in for cops. This is where the major problems from these races start. Once the cops come in, chaos occurs. These guys get into their cars and started racing off from these race sites in all different directions to avoid getting caught. They go onto the main roads and over speed causing accidents not only for themselves but even other innocent people. They also disturb so many people’s sleep at night with all the noise they create. They get into accidents, get caught and pay fines, cause trouble to other drivers on the road and so on. This is a major community problem as it attracts a lot of students in the community from not only colleges but also high schools. These kids have illegal modifications on their cars which adds to money in the black market. It also encourages many others to join this racing league which leads to accidents and deaths. There is a lot of illegal betting and gambling, underage drinking, over speeding and many such laws broken which cause serious community problems every weekend and according to me this should be checked and stopped as soon as possible!

Paraoxonase Status In Keratoconus Patients Health And Social Care Essay

Keratoconus ( KC ) is a noninflammatory corneal ectasis which normally affects both eyes and with an incidence of about 1 per 2,000 in the general population ( Rabinowitz, 1998 ) , KC is going a important clinical job worldwide ( Zadnik et al, 1996 ) . The authoritative histopathological characteristics of KC include stromal cutting, Fe deposition in the epithelial cellar membrane and interruptions in the Bowman ‘s bed ( Rabinowitz, 1998 ) . KC is a heterogeneous disease, with several indicants of familial factors lending to the pathogenesis of stray KC such as duplicate surveies, bilateralism of the disease, familial collection and formal familial analyses ( Rabinowitz, 2003 ) . However, the function of environmental factors such as oculus friction and difficult contact lens wear may besides lend to the patterned advance of the disease in genetically susceptible persons ( Rabinowitz, 1998 ) . Although really small is known about the mechanisms taking to ectasia in KC, the curr ent hypothesis is that the cutting of the cornea is due to abnormalcy in the collagen cross-linking and subsequent stromal thinning which leads to bulge of the cornea ( Li et al, 2007 ) . Other research lab surveies have besides indicated the degree alterations of transforming growing factor-I?2 and antioxidant enzymes such as matrix metalloproteinases, cathepsin V/L2 and tissue inhibitor of matrix metalloproteinases ( TIMPs ) in the eyes of KC patients ( Maier et al, 2007 ; Kenney et Al, 2005 ) . Another strong hypothesis of the development of KC was put frontward ( Wilson et al, 1996 ) who pointed out the function of the interleukin-1 system and other programmed cell death modulating systems which contributes to loss of keratocytes and finally stromal cutting. However, all of these suggested hypotheses need to be more clearly defined ( Rabinowitz, 1998 ) . Paraoxonase 1 ( PON1 ) is an enzyme made up of 354 aminic acids with a entire molecular weight of 43 kDa ( Primo-Parma et Al, 1996 ; Mackness et Al, 1996 ) . PON1, which is associated with high-density lipoprotein ( HDL ) , catalyses the dislocation of phospholipid and cholesteryl-ester lipid peroxides in both low-density lipoprotein ( LDL ) and HDL, therefore doing it an of import hazard factor of artherosclerosis ( Mackness et al, 2004 ) . However, it was the ability of PON1 to protect the nervous system against organophosphate neurotoxicity that was foremost discovered ( Durrington et al, 2001 ) . The human PON1 cryptography sequence, located on the long arm of the human chromosome 7 ( q21.22 ) has two common polymorphism sites ; a Met ( M ) / Leu ( L ) permutation site at place 55 and a Gln ( Q ) / Arg ( R ) site at place 192, with the latter being more of import with respects to PON1 activity and affinity to certain substrates ( Primo-Parma et Al, 1996 ; Aviram, 2004 ) . Hence, the finding of the PON1 position of an person must non merely take into history the polymorphism nowadays but besides the degree of PON1 activity in that person in order to find the plasma PON1192 alloform responsible for the activity nowadays. This can be done utilizing a two-substrate enzymic check affecting two PON1 substrates ( normally paraoxon and diazoxon ) . Abnormalities between PON1 functional position and genotyping at place 192 can therefore bespeak mutant at other points in the PON1 cistron ( Richter et al, 2004 ) . As there are many factors which modulates the PON1 activity such as physiological factors ( eg. exercising ) , pathological factors ( eg. viral/bacterial infection, redness, diabetes ) , diet, alcohol ingestion and certain drugs ( eg. lipid-lowering lipid-lowering medicines ) , therefore is it of import to see these factors when finding of PON1 activity ( Aviram, 2004 ) . PON1 has been shown to hold antioxidant belongingss against oxidative emphasis ( Senti et al, 2003 ) , while oxidative emphasis has been associated with KC ( Kenney et al, 2005 ) . Therefore, PON1 may demo a protective function in the development of KC.OBJECTIVES OF THE STUDYAlthough there have been studies of KC developing in babies and besides in persons every bit tardily as the age of 51 old ages, bulk of KC patients develop this status between the ages of 12 to 20 old ages ( Hall KCG, 1963 ) , which is around the oncoming of pubescence. It could be truly lay waste toing for one to develop such a status at that point in life, when 1 is still immature and motivated. In Malaysia, the prevalence of KC may look to be of less important with studies of approximately 4 in 1169 ( 0.3 % ) in a population of oculus patients in an urban country and besides 0.3 % among school-aged kids ( Reddy SC et Al, 2008 ; Goh PP et Al, 2005 ) . However, due to the hard nature of naming KC in its developmental phases, many instances frequently go undetected until after multiple ailments fr om the patient and thorough analysis of the patient ‘s vision sharp-sightedness trial consequences ( Benjamin WJ, 2006 ) . Therefore, the prevalence of KC in the general Malaysian population could be much higher than reported. As KC is reported as among the top five treatable causes of sightlessness and terrible ocular damage in kids in Malaysia ( Reddy SC, 2001 ) , therefore more attempt should be carried out to plan an effectual and accurate sensing assay utilizing the promotions of molecular medical specialty to supply early intervention to these persons before the status worsens. Therefore, this brings to the aims of this survey, which are as follow: To find PON1 activity in KC patients and to compare with non-KC controls. To find the position of PON1 in plasma samples of KC and non-KC patients. To place forecasters of KC from the accumulated informations by utilizing univariate and logistic arrested development analysis.MATERIALS AND METHODSPreparations prior to informations and sample aggregationIn order to obtain blood samples and informations from participants, a two-day information and sample aggregation event was organised. The event was held on the 22 – 23th May 2010 at Ophir Eye Clinic and Surgery. Prior to the event, readyings were made such as boxing a 21G acerate leaf, a disposable syringe, intoxicant swab, Elastoplast, a 6mL EDTA ( purple-top ) tubing, a 6mL Li Lipo-Hepin ( green-top ) tubing and some sweet into a fictile bag for each participants.Data and sample aggregationEach participant was foremost given a brief account of the survey which they were traveling to take portion in and were asked to make full in an informed consent signifier before finishing the â€Å" Keratoconus in the Malayan Population: Pathophysiological and Familial Surveies † questionnaire signifier prepared by Shalini Arjunan, Prof Mary Anne, Dr Rozaida and Dr Jenny. Next, the participants ‘ spectacle powers were examined utilizing an auto-refractometer. Blood samples ( 5mL ) were so collected in the Li Lipo-Hepin ( green-top ) tubings from the participants of the survey and stored at 4A °C if can non be processed instantly. Blood samples were processed within the twenty-four hours. After that, each participant was examined utilizing a keratometer and a Pentacam to obtain their K-readings and corneal topography severally. Then, each participant was required to undergo a ocular sharp-sightedness trial and a biomicroscopy trial utilizing Snellen ‘s chart and Haag-Streit Slit Lamp severally. Finally, each participant ‘s trial readings were reviewed by Dr. Jenny P. Deva, adviser Ophthalmologist and Refractive Surgeon at Tun Hussein Onn Eye Hospital and the diagnosing of each participant was confirmed.Preparation of plasma samplesAfter aggregation, the blood samples were centrifuged at 500 xg for 5 proceedingss at room temperature ( 25A °C ) to divide the plasma. Plasma ( top bed ) was so be carefully aliquoted in 500A µL batches into a few microcentrifuge tubings ( 1.5mL ) utilizing Pasteur pipettes depending on the sum of plasma available. All micro-centrifuge tubings were labelled and stored at -70A °C until activity measuring was carried out.Two-substrate enzyme analysisThis survey was carried out by finding the position of Paraoxonase 1 in the plasma samples of the participants based on the two-substrate enzyme analysis as described by Richter RJ et Al, 2004, with little alterations. The rate of hydrolysis of the two substrates, which were Paraoxon and Diazoxon were measured utilizing Lamda 25 UV/VIS Spectrophotometer running KINLAB version 2.85.00. After blending with the several substrates for a few seconds, the rate of paraoxon and diazoxon hydrolysis were monitored continuously for two proceedingss. The initial rates of each sample were so multiplied by the deliberate transition factor, which was 5611 and 67000 to acquire paraoxonase and diazoxonase activity severally in U/L unit.Activity analysis utilizing SPSSThe paraoxonase and diazoxonase activities of each sample together with other informations from the questionnaire done by Shalini Arjunan and genotype informations done by Yvonne Yong were so pooled together into SPSS version 17.0 for farther analysis. Trials which were carried out include age and sex demographic distribution, independent t-test, Pearson ‘s Correlation, spread secret plan, Kruskal-Wallis trial, one-way ANOVA, etc.RESULTS AND DISCUSSIONFor this survey, a population of 66 participants were successfully identified, consisting of 9 keratoconus patients ( 13.6 % ) , 2 forme fruste keratoconus patients ( 3.0 % ) , 9 high myopic patients ( 13.6 % ) , 11 moderate myopic patients ( 16.7 % ) and 35 normal controls ( 53.0 % ) . This population, dwelling of 2 7 Malays ( 40.9 % ) , 9 Chinese ( 13.6 % ) and 30 Indians ( 45.5 % ) had an age scope of 7 to 68 old ages old. There were somewhat more males than females in this population, that is 35 ( 53 % ) to 31 ( 47 % ) participants. There were undistinguished difference of ages among both genders and besides the cultural groups. Exploratory informations analysis on this sample population revealed that the distribution of the paraoxonase activity and age of the participants were non distributed usually, giving a p-value of 0.019 and 0.025 severally when utilizing the Shapiro-Wilk trial. Merely diazoxonase activity gave a undistinguished p-value ( 0.446 ) , therefore bespeaking a normal distribution. It was of import to transport out such trials foremost to find whether a parametric or nonparametric trial should be used for analysis. The activity of Paraoxonase 1 was successfully determined by mensurating the rate of hydrolysis of paraoxon and diazoxon substrate, harmonizing to the method used in Richter RJ et Al ( 2004 ) , with some minor accommodations. With these informations, the phenotype of each participant was successfully identified by plotting a spread graph of diazoxonase activity against paraoxonase activity, to distinguish the persons with functionally homozygous for PON1192Q, heterozygotes for PON1Q/R192Q/R and homozygous for PON1192R. These phenotype information was subsequently confirmed with informations from my co-worker, Yvonne who carried out Paraoxonase 1 genotyping for polymorphism 192QR by limitation enzyme digestion. Both informations from Paraoxonase 1 activity finding and Paraoxonase 1 genotyping were found to be coincident and accurate. When these participants were divided harmonizing to familial relation to the KC patients, 18 were first degree relations to the KC patients, 3 were 2nd degree relations and 20 had no blood dealingss to the patients, while 16 were omitted as they did non suit the standards for normal healthy controls. Based on such classs, it was found that KC patients and relations may hold a important difference in paraoxonase activity when groups together against the normal controls with a p-value of 0.057. However, this value is non important plenty to reason a possible correlativity and may necessitate more KC to make a important degree. This was non the instance for diazoxonase activity when compared in similar mode, where the activity in KC patients and comparative were non significantly different from that of normal controls. The most important consequences of this survey nevertheless, were obtained when KC patients, including forme fruste KC patients were compared against the other participants, labelled non-KC. When categorised as such, the paraoxonase activity of KC patients were significantly difference than that of the non-KC participants ( p-value = 0.022 ) . This indicates that paraoxonase activity may hold a function in the development of KC patients. However, different cultural groups besides showed important difference in paraoxonase activity when tested, viz. between Malays and Indians and this may lend as an implicit in factor since many of the KC patients where Indians. Hence, comparing surveies between KC/non-KC position and cultural groups must be carried out to find any relation between the two variables.DecisionThe paraoxonase and diazoxonase activity of each participant were successfully and accurately measured. Based on genotype informations from my co-worker Yvonne, the phenotype infor mations obtained from the diazoxonase – paraoxonase spread secret plan was rather dependable. There were important happening which relates paraoxonase activities with KC/non-KC position, but it may be due to an underlying factor such as cultural group. Further statistical analysis and re-definition will be required to obtain more important informations.

5 Key Points of a Strong Computer Science Personal Statement

5 Key Points of a Strong Computer Science Personal Statement 5 Key Points of a Strong Computer Science Personal Statement A personal statement is one of the most crucial aspects of any university or college application. It gives admissions officers insight into your ability to think critically as a potential student. In addition, it allows them to measure the probability of your success as a student at their university. For students who wants to study Computer Science writing a personal statement is no different. The failure to provide a strong personal statement could leave admissions officers convinced that a student is not worthy to join the program. Don’t want to fail? As a rule, doing nothing towards the goal to enroll in your dream college is doomed to failure. Now it’s time to start preparing your computer science personal statement. When you are writing your statement, you need to demonstrate clearly that you are ready to actively engage with the program and to contribute to the advancement of the subject beyond the university campus. Include the following key points of a strong personal statement that would attract admissions officers at first glance: 1.   You Need a Hook in an Introduction to Make it Powerful Explain in detail why you love computer science so much and refrain from sharing irrelevant personal stories such as the first time you used a computer. If you take into consideration the personal statement, which is written by a student with a Computer Science degree from the University of Edinburgh, you’ll see an original piece of writing. Read the introduction sample â€Å"When a friend asked me: Why do you like computer science? I found myself unable to give an answer†. Imagine the admissions officers’ reaction. They were surely interested in reading it to the end. Their thoughts seemed to be â€Å"How dare an applicant say?†. They’re used to seeing personal statement introductions, like â€Å"I have a passion for studying Computer Science, hardly I started to use my computer at the age of 6†. Many admissions tutors say it is just boring to read such essays. Be original in your opening for a personal statement. It is better to catch the audience from the beginning. 2.   You Need to Provide the Reasons for Your Decision to Study in the Subject Area An admission officer should understand the reasons that you consider while applying to college or university to learn Computer Science. Who knows maybe, you apply to university under pressure from your parents. Its worth paying attention to a negative impact on the final academic results that are mentioned in the study Parental Overaspiration Undermines Students’ Learning in Mathematics. However, if your parents want you to study something like Law or Medicine, but you want to get a Computer Science degree, it can play into the hands. Want to know in what way? Say that you don’t see any obstacle on the way to the successful career in Programming, even if your parents are against. Based on this fact, admissions officers can conclude that you’re really passionate about computing. You have one more step to make them strongly convinced. 3.   You Need to Show How You’re Engaged with the Subject How to show a deep interest in Computer Science? Show your knowledge or experience in the area. You’ve probably read a book or article and after that you tried to programm for yourself. Share your results, now matter what they are. Attempts are also highly appreciated. The worst case is not to do nothing and say just â€Å"I want to study at your university†. It is better to say â€Å"I want to study at the course Computer Science at your university to improve my programming skills and become a qualified expert†. 4.   You Need to Describe Vividly Your Aspirations and Goals for the Future When you are writing your personal statement, you need to look ahead to the time when you’ll go out of the university with a diploma in hand. Admissions officers appreciate students who have long-term goals. You can come up with your plans after graduating from university. Look at the list of jobs in IT to realize what you tend to more. Seeing yourself as a software developer? Tell about it so that admissions officer will believe in your desire to create IT products that would meet clients needs. 5.   You Need to Focus on How You Work in a Team Indeed, Computer Programming involves working in a team to carry out different functions projecting, coding, testing and so on. For this reason, you need to demonstrate your ability to cooperate and interact well with others. In this case, the good examples can be various projects you have previously undertaken together with classmates or friends. Team sports you have played or still like playing can come into handy as well. Many universities demonstrate at their websites what they require, for example, see what the University of St Andrews expects from applicants. So, if you follow the above mentioned tips and your statement will be well-written, it will definitely attract admission officers’ attention. Besides, you can order professional Computer Science personal statement writing help at our site. Be sure our academic writers specialize in writing according to all customer’s requirements.

buy custom Insurance Contract essay

buy custom Insurance Contract essay Richard Vanderbrook vs. Unitrin Preferred Insurance Company A decision in this case is hinged on the clauses, conditions and warranties forming part of the policy under which the insured, Richard Vanderbrook is insured. The core subject which has affected the client is a flood which has occasioned the loss that the insured incurred. Therefore, a rigorous assessment of the ambiguity of the clause of flood exclusion in the policy is the main issue in determining an efficacious solution. Thus, there is a way based on some reasoning that will support a ruling in the plaintiffs favor or a contrary reasoning in the defendants favor. This assessment may rely largely on the way the term, flood is defined. It may be perceived in the favor of the plaintiff that the clauses touching on the exclusions of floods presented a lot of ambiguity since the term flood is actually vulnerable to two logical definitions: one that can state that floods occasioned by causes of nature alone and another that links floods occasioned by both causes of nature and intentio nal or negligent action. Based on such an ambiguity, the policy may be construed in favor of client to the insurance company. The defendants claim that the exclusions of flood in the policy unequivocally precludes any coverage for the losses occasioned by the flooding ased on the breached levees, not taking into account the breaching of the levees since they were negligently constructed, designed or improperly maintained can be challenged. Even though the term was not given a definition in the policy, the occurrence ensuing from the levees breach fit well within the commonly understood reference to which the term, flood makes. This is regardless of whether the cause was occasioned by a natural occurrence or not. The plaintiff therefore stands a right chance to claim compensation from the insurance company because floods occasioned the loss. The case can thus be on the favor of the plaintiff since there was no specific definition stating what floods referred to in the policy. The defendant, Unitrin Preferred Insurance Company however states in the policy that they offer coverage for risk involving direct physical loss realized in structures on the asset of the insured together with particular risks facilitating loss to individual property as far as the loss is not occasioned by an excluded peril. Therefore, the policy contains a flood exclusion through which the defendant can refer to in order to avoid liability. Thus, the defendant would re-state that it is clearly indicated on the policy that no insurance is provided for loss occasioned either directly of indirectly through any of the items as stated in the policy: water daamage referring to surface water, tidal water, water body overflow, flood, waves or a spray occasioned by any of these factors be it driven or not driven by wind. The defendant, the insurer makes and exclusion of such factors in spite of any other factor or occurrence which concurrently contributes or in any progression to the loss re alized. Well, the English definition of flood contemplates a natural occurrence resulting from either a tide or rain. Secondly, the interpretation of the exclusions of water damage within the ruptured mains of water together with the movements of the earth exclusions where a distinction can be applied to define unnatural and natural occurrences. Therefore, the court may reject any claims interpreting exclusions of floods as including water inundations occasioned by a dikes or a dams rapture. Looking at the ambiguity of the definition of flood, the case would turn out in favor of the defendant based on the claim that the policy given to the plaintiff covered damage by water occasioned by a ruptured levee in a case where the rupture was occasioned by the inadequate construction, maintenance or design of the levee. This reasoning would see the insurer (defendant) win the case in which the insured succumbed to a loss of property occasioned by the Hurricane Katrina Storm. Buy custom Insurance Contract essay

OB Analysis Paper Case Study Example | Topics and Well Written Essays - 2750 words

OB Analysis Paper - Case Study Example Production engineers should come up with standardized way of building different products to reduce the delays and costs of operations (Buller & Randall 2-8). In addition, the company is also faced by test failures which are regarded as serious problems and this may make customers be delayed. Product engineers should try to be as competent as possible to reduce various causes of test errors and other test related activities which consume most of their time. Part of improvements that need to be taken care of are proper documentation. Stopping interruptions especially while the product engineers are in the meeting with Lee may not be the solution to the problem because it would also mean that there would be delays during the meeting. Lee should just ensure that his engineers come up with effective layout on how to build different products. Lee should also come up with solid agenda in his meetings to ensure that important issues are raised at a particular time limit. Considering that tim e is an important thing for the company particularly the product engineers, he should therefore fix a particular duration for the meetings. Some of the agendas of the meeting should not involve problem affecting a single product engineer but general challenge facing all of them (Buller & Randall 2-8). ... Lee should ensure that every issue raised in the meeting or amongst engineers that concerns the entire product engineering department is addressed and proper solution be found. Lee’s department does also not coordinate very well with the application engineers. Indeed there is a serious communication breakdown between application engineers and product engineers that even leads to customer dissatisfaction (Buller & Randall 2-8). Furthermore, Lee should ensure that there is cooperation and good relationship amongst the two departments to minimize the issues arising due to communication breakdown. There is also a shaky relationship between manufacturing department and product department which derails the functions of the company. Relationship between Lee and his boss too does not seem promising. Sam is not giving Lee enough support to smoothen operations in the product engineering department. For instance he is not providing the under-staffed product department with more personnel to make work easier. Moreover Sam cannot give or mediate between Lee and Reese as a way of creating peace and motivating the workers. As much as Lee may try to be a good leader who intends to ensure that his department works well and achieves the best results as possible, he does not have good support to succeed in his duty and objectives (Buller & Randall 2-8). OB Perspective There is an increasing pervasiveness in job dissatisfaction and disengagement due to paradoxical organizational behaviors which has resulted into negative consequences for employers and employees. Management of job and work output is largely contributed by degree of job satisfaction and attitude towards work. Various issues concerning organization performance are never costly